Head of Marketing

Role Overview

The Head of Marketing will be responsible for every brand in the portfolio, across Pune, Mumbai, overseas, and NRI markets. The role will own consumer and media understanding, inventory-linked activations, MARTECH adoption, campaign management, SOP creation, AOP strategy, ATL/BTL/Digital coordination, PR and brand communication, and a roadmap across live markets.

What You Will Do

The Head of Marketing will conceptualize and execute a full communication and activation plan, build the growth strategy that drives demand and new customer acquisition across every channel, and fire up every distribution and support vertical needed to move sales across products and markets.

Why It Might Be a Fit

The ideal candidate will have 12-18 years of relevant experience in a dynamic, growing organisation, with strong proficiency across brand marketing, PR, content management, digital and performance marketing. They will have a strategic mindset, strong business acumen, and high EQ, with sound judgement and integrity.

Requirements

• 12-18 years of relevant experience in a dynamic, growing organisation
• Strong proficiency across brand marketing, PR, content management, digital and performance marketing
• Tech savvy with a strong grip on brand planning, consumer insights, market intelligence, business models and budget management across geographies
• Strategic mindset that sees the big picture and reads how environmental and organisational change affects the business
• Strong business acumen paired with high EQ
• Sound judgement with integrity and confidentiality as non-negotiables
• Self-starter who can operate independently, set priorities and drive results with minimal supervision
• Excellent time management and ability to multi-task and meet deadlines in a fast-paced environment
• Meticulous attention to detail while managing multiple stakeholders seamlessly
• Strong decision-making with a genuine ownership mindset