Marketing Manager

Role Overview

The Marketing Manager will be responsible for developing marketing plans, strategies, and tactics to meet annual budget objectives. They will assist in providing focus and direction to the sales organization and play a leading role in the development and execution of pricing, promotion, and go-to-market strategies.

What You Will Do

The Marketing Manager will track and understand the industry and market, assist in the formulation and presentation of a current situation analysis, identify customer requirements, and develop and implement product branding and position plans.

Why It Might Be a Fit

The successful candidate will have a strong understanding of market research, competitive analysis, customer requirements, product positioning, pricing, and profitability. They will be able to translate market and consumer insights into practical strategies, priorities, and actionable plans.

Requirements

• Bachelor’s degree or equivalent education in marketing, business, or a related field
• 10 or more years of marketing experience
• Experience in manufacturing and business-to-business environments
• Strong understanding of market research, competitive analysis, customer requirements, product positioning, pricing, and profitability

Benefits

• An excellent salary
• Benefit offering
• Development opportunities
• Performance-based incentive pay