Senior Marketing Content Writer, Demand Generation

Role Overview

SentiLink is a digital-first company that provides innovative identity and risk solutions. The Senior Marketing Content Writer, Demand Generation will create a campaign content engine that moves specific audiences to act, working closely with Product and Sales to put the right asset in front of the right buyer at the right moment.

What You Will Do

The role will own the content that carries campaigns into market, including landing pages, email and nurture sequences, ad copy, benchmark briefs, webinar abstracts, seller-ready one-pagers, whitepapers, LinkedIn posts, and more.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience writing marketing content, with a strong ability to write for a technical B2B audience in a regulated space, and be comfortable owning deadlines across concurrent campaigns in a fast-paced, high-growth start-up.

Requirements

• 5+ years writing marketing content, with the majority of that time in demand generation or growth-focused work
• Demonstrated experience producing a full campaign kit from a single anchor asset
• Strong ability to write for a technical B2B audience in a regulated space (fintech, financial services, risk, payments, or security)
• Comfortable owning deadlines across concurrent campaigns in an environment where priorities shift with the market
• Experience working within an emerging market content team, as well as experience developing new messages that cut through the noise in established markets
• Experience with marketing automation, and popular tools (HubSpot, SEMRush, Canva, WordPress etc)
• Background in fraud, identity, credit risk, trust and safety or lending, preferred

Benefits

• Employer paid group health insurance for you and your dependents
• 401(k) plan with employer match (or equivalent for non US-based roles)
• Flexible paid time off
• Regular company-wide in-person events
• Home office stipend