Product Marketing Manager – Customer Advocacy

Role Overview

As a Product Marketing Manager – Customer Advocacy at Serval, you will be responsible for building a team of customers who can vouch for the company on reference calls, webinars, panels, and podcasts. You will work closely with product and marketing teams to shape how Serval is talked about and build a program to support customer advocacy.

What You Will Do

Your responsibilities will include going on calls with IT teams using Serval, figuring out what they built and what it changed for them, and turning that into stories that power campaigns, the website, and sales conversations. You will also work with usage data and ROI models to pin down what changed, write case studies and one-pagers, and partner with product marketing and demand gen to make sure the right story shows up in the right launch, ad, or landing page.

Why It Might Be a Fit

We are looking for someone with 3 to 6 years of experience in product marketing, customer marketing, or customer advocacy, ideally at a B2B SaaS company selling to technical buyers. You should have a portfolio of customer case studies and testimonials you led from interview to publish, strong interviewing skills, and sharp, clear writing that turns technical workflows into business outcomes.

Requirements

• 3 to 6 years of experience in product marketing, customer marketing, or customer advocacy
• Portfolio of customer case studies and testimonials
• Strong interviewing skills
• Sharp, clear writing
• Comfort with data
• Customer-facing presence
• Experience working closely with sales and customer success teams

Benefits

• Impact: Be a key player in shaping the success of our product and company.
• Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors.
• Culture: Join a culture that values innovation, ownership, accountability, and fun.