Head of Marketing

Role Overview

The Head of Marketing will lead and develop the Marketing function as the business continues to grow, working closely with colleagues and partners to translate the 5-year business plan into a clear, deliverable marketing strategy with budgeted year-on-year outcomes.

What You Will Do

The Head of Marketing will own customer and lead acquisition targets, identify, test and scale the channels that bring in customers cost-effectively, and develop a practical, year-on-year marketing strategy, plan and budget that supports the growth targets.

Why It Might Be a Fit

The successful candidate will progress into a Director of Marketing or CMO role, depending on results and cultural fit, and will have the opportunity to shape and grow the marketing function in a successful, expanding business.

Requirements

• Experienced in both B2C and B2B marketing.
• Experience in our sector or an adjacent industry (which may include regulated areas such as insurance, BAFS, energy or roadside assistance), for example appliance, boiler or home-care protection plans, warranties or home services.
• Experienced at Head of Department level or above.
• Experience in at least two start-ups or SMEs, where you built or significantly developed marketing capability with lean resources and grew contribution year on year.
• A proven track record of delivering results with responsibility for budgets or revenue.
• Strong hands-on skills with digital media platforms, including Google Ads, Meta Ads and LinkedIn.
• A track record of growing customer and lead acquisition while improving efficiency (e.g. reducing CPA).
• Energy, enthusiasm and creativity a must.
• Based in or within easy commuting distance of Brighton.
• Experience with marketing automation.
• Experience with price-comparison, affiliate or cashback platforms.

Benefits

• Bereavement leave
• Discounted or free food
• Free fitness classes
• Gym membership
• On-site gym
• Sick pay