Data Product Manager, Marketing Technology

Role Overview

The Data Product Manager, Marketing Technology will define and deliver Martech capabilities with an initial focus on owning end-to-end lead flow, lead validation and enriching processes, Marketing data integrations, and platform optimizations and consolidations.

What You Will Do

Act as the data product owner and advocate for Marketing stakeholders, gathering feedback, identifying pain points, and translating needs into Martech capabilities and enhancements.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in product management, business product management, marketing technology, marketing operations, CRM, marketing automation, or a related function, and a strong understanding of Agile methodologies, sprint planning, backlog management, OKRs, and KPI measurement.

Requirements

• Bachelor’s degree in Business, Marketing, Information Systems, Technology, or a related field
• 5+ years of experience in product management, business product management, marketing technology, marketing operations, CRM, marketing automation, or a related function
• Proven experience partnering with Marketing, Sales, IT, Data, and other cross-functional teams to design, deliver, and continuously improve marketing technology solutions
• Strong experience with Marketing automation systems and data platforms
• Experience working with Martech integrations, third-party tools, data flows, APIs, lead management processes, campaign operations, or customer data platforms
• Adobe Experience Platform experience strongly preferred
• Experience defining business requirements, functional requirements, user stories, acceptance criteria, use cases, and process documentation
• Strong analytical and problem-solving skills, with the ability to investigate system, data, and process issues
• Ability to translate complex technical concepts into clear business language for non-technical stakeholders
• Excellent verbal and written communication skills, including the ability to influence, align, and communicate with stakeholders at multiple levels
• Strong organizational skills with the ability to manage multiple priorities, projects, and cross-functional dependencies simultaneously
• Experience with data quality, database structures, data cleansing, data enrichment, segmentation, or reporting processes preferred
• Comfortable operating in a fast-paced environment with evolving priorities and high stakeholder visibility

Benefits

• Base pay of $116,400 – $192,100
• Equity (when applicable)
• Variable/incentive compensation
• Benefits
• Health plans, including flexible spending accounts
• 401(k) Plan with company match
• ESPP
• Matching donations
• Flexible time away plan
• Family leave programs

Tagged as: Compensation Design