Staff Outbound Product Manager – GTM

Role Overview

ServiceNow is seeking an Outbound Product Manager to lead the go-to-market strategy, customer adoption programs, field enablement, messaging, and value storytelling for Otto for Setup and Platform Home. This role sits at the intersection of Product, Sales, Customer Success, Marketing, and Executive Leadership, helping ensure customers successfully discover, adopt, and realize value from these strategic experiences.

What You Will Do

Define and execute the outbound product strategy for Otto for Setup and Platform Home. Develop compelling positioning, messaging, and customer value narratives. Partner with Product Management to influence roadmap priorities through customer, partner, and field feedback. Lead launch planning and cross-functional readiness for new capabilities and releases.

Why It Might Be a Fit

Success in this role will be measured by growth in customer adoption and utilization of Otto for Setup and Platform Home, improved customer onboarding and implementation outcomes, reduced customer time-to-value, and increased implementation completion and deployment readiness.

Requirements

• 8+ years of experience in Product Marketing, Outbound Product Management, Product Management, Customer Success, or related roles.
• Experience working on platform level initiatives – you are the point person for ensuring different product teams are aligning to your programs and messaging
• Proven ability to create and execute go-to-market strategies for enterprise software products.
• Experience translating complex technical capabilities into clear customer value propositions.
• Strong storytelling, presentation, and executive communication skills.
• Demonstrated ability to drive cross-functional alignment across Product, Engineering, Sales, Customer Success, and Marketing organizations.
• Experience with SaaS, enterprise workflow platforms, AI, automation, or customer onboarding solutions preferred.
• Strong analytical skills with the ability to connect product adoption metrics to business outcomes.
• Passion for customer success, adoption, and value realization.

Benefits

• Base pay of $166,500 – $291,400
• Equity (when applicable)
• Variable/incentive compensation
• Health plans, including flexible spending accounts
• 401(k) Plan with company match
• ESPP
• Matching donations
• Flexible time away plan
• Family leave programs

Tagged as: Compensation Design, Data Analysis