Product Marketing Associate, Rewards

Role Overview

The Product Marketing Associate will join a small, hands-on Product Marketing team that owns growth strategy and go-to-market execution across Sezzle’s shopper-facing product ecosystem. The team is lean by design, and every product marketer owns a real portfolio from day one, working directly with the data and partnering daily with Product, Data, Design, and Marketing Communications to turn research into shipped, measurable growth.

What You Will Do

The Product Marketing Associate will own product marketing for assigned products, supporting the full lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale. They will translate overall Earn and rewards category strategy into product-specific positioning and messaging, grounded in behavioral data and user research, and develop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channels.

Why It Might Be a Fit

The ideal candidate will have 2+ years of experience in Product Marketing, Growth, Consumer Research, or a related field, with strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results. They will be a clear, concise communicator who can turn complexity into a sharp insight or recommendation, and will be curious about AI tools and eager to use them to work smarter.

Requirements

• 2+ years of experience in Product Marketing, Growth, Consumer Research, or a related field
• Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results
• Demonstrated experience working with Claude or equivalent large language model tools
• Clear, concise communicator who can turn complexity into a sharp insight or recommendation
• Curious about AI tools and eager to use them to work smarter