Associate Marketing Director

Role Overview

We are seeking an Associate Marketing Director to lead brand strategy, demand generation, and go-to-market execution across our full product ecosystem, as well as our education, training, and community programs. This leader will oversee our four marketing teams (Digital, Creative, Video, and Content) and help guide the marketing function worldwide, ensuring a consistent brand voice and identity across every region and touchpoint.

What You Will Do

Strategy & Leadership: Lead the development and execution of a global marketing strategy spanning product launches, brand campaigns, digital marketing, and education programs. Brand & Creative: Protect and evolve the brand’s visual identity, tone of voice, and messaging so they remain consistent across all markets, channels, and partner touchpoints. Demand Generation & Digital: Oversee demand generation across paid media, email, SEO, social, and e-commerce to grow leads, conversions, and revenue for both equipment and education programs.

Why It Might Be a Fit

This role offers significant opportunity for growth and expanded leadership within the marketing function. It is an exciting opportunity to join a high-growth, privately held leader as we expand into the broader mindful-movement and wellness market.

Requirements

• 15+ years of marketing experience, including 10+ years in marketing leadership roles
• Proven success building, scaling, and leading marketing teams across multiple countries or regions
• Experience directly managing at least two of the following marketing disciplines: Digital, Creative, Video, and Content
• Demonstrated success leading brand management, demand generation, and community-driven marketing programs
• Proven track record launching products and leading go-to-market campaigns
• Experience leading digital and e-commerce marketing, including paid media, email, SEO, and social
• Experience owning a marketing budget and using customer research, market, and sales data to make decisions and measure performance against KPIs and ROI
• Experience managing agency and external partner relationships
• Excellent stakeholder management and executive communication skills, with experience reporting to senior leadership
• Ability to travel domestically and internationally up to 15% of the time; a valid passport is required, or the ability to obtain one before start date

Benefits

• Eligible for an annual performance bonus based on goals set with the Marketing Director
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Employer-paid life and long-term disability insurance
• Paid time off and holidays
• Professional development support
• Employee discounts on company products and education programs