Senior Product Marketing Manager

Role Overview

Join Robinhood in building the future of finance, democratizing finance for all. The Customer Care Product team’s mission is to build product experiences, automation, and human-assisted touchpoints that support customers at every stage of their financial journey.

What You Will Do

As a Senior Product Marketing Manager, you will lead the GTM strategy and prospect acquisition for Robinhood’s new premium financial offering. You will design and stand up a B2B-hybrid marketing motion, build and execute outbound channels, and direct central marketing and Concierge teams for other channels.

Why It Might Be a Fit

This role is ideal for someone with 6+ years of experience in B2B or B2B2C demand generation or growth marketing, with hands-on experience building campaigns inside an existing stack.

Requirements

• 6+ years of experience in B2B or B2B2C demand generation or growth marketing
• Hands-on experience building campaigns inside an existing stack
• Experience creating a marketing stack that pairs outbound channels with a live ‘book a call/demo’ conversion flow
• Experience marketing a sales-assisted product where the funnel leads to a live conversation rather than a self-serve signup
• Routine use of AI across marketing workflow
• Experience shipping outbound campaigns end-to-end
• Experience directing other teams or agencies on channels you do not produce yourself

Benefits

• 100% paid health insurance for employees with 90% coverage for dependents
• Access to the best AI tools on the market and continuous AI skill-building
• Lifestyle wallet – a highly flexible benefits spending account for wellness, learning, and more
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits
• Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
• Exceptional office experience with catered meals, events, and comfortable workspaces