Director of Demand Generation & Integrated Marketing

Role Overview

The Director of Demand Generation & Integrated Marketing builds and runs connected demand-generation programs and integrated campaigns to create interest among priority audiences and move that interest toward meaningful action, with a primary focus on Shine Early Learning. This role requires strong strategic judgment, disciplined execution, and a clear understanding of how audiences move from awareness to action.

What You Will Do

Translate Marketing strategy, OKRs, and business priorities into integrated demand-generation programs, develop connected programs that sustain audience interest over time, plan and run integrated campaigns across paid media, lifecycle, content, web, social media, events, and Sales alignment, and evaluate demand-generation programs on an ongoing basis.

Why It Might Be a Fit

The right person can build interest before an audience is ready to act, see how the full journey fits together, and use evidence to improve the work over time. This role requires a strong understanding of paid media, lifecycle marketing, content, audience journeys, and digital campaign strategy.

Requirements

• Bachelor’s degree
• 7+ years of progressive experience in demand generation, integrated marketing, growth marketing, or related disciplines
• Demonstrated experience developing connected, multi-channel programs that build interest over time and deliver marketing-sourced revenue contribution in a B2B or B2G context
• Experience coordinating work across internal stakeholders, specialists, agencies, and external partners
• Strong understanding of paid media, lifecycle marketing, content, audience journeys, and digital campaign strategy
• Experience working with paid-media programs and managing or partnering closely with agencies or external partners
• Analytical judgment and experience turning Marketing performance data into recommendations and action
• Experience with HubSpot or a comparable CRM and marketing automation platform; familiarity with tools such as AgencyAnalytics, GA4, Sprout Social, and Semrush

Benefits

• Comprehensive Benefits Package
• Medical, Dental, and Vision Insurance
• Health Savings Account (HSA) with company contributions up to $400/individuals & $800/family annually
• Flexible Spending Accounts (FSA) for health and dependent care expenses
• 401(k) Retirement Plan with up to 3% company match
• Short-Term and Long-Term Disability and Basic Life Insurance
• Up to $500 per year in Professional Development Reimbursements
• Employee Assistance Program (EAP) with counseling and mental wellness support
• Wellness Programs, including virtual fitness, nutrition, and mindfulness classes
• Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks