Data and Digital Growth Analyst

Role Overview

The Data & Digital Growth Analyst is responsible for analyzing website, mobile application, and digital marketing performance to identify opportunities to improve user acquisition, engagement, retention, and overall digital effectiveness.

What You Will Do

This position evaluates performance trends, develops actionable recommendations, and partners with the Digital Marketing team to implement and measure data-informed improvements.

Why It Might Be a Fit

The Analyst translates complex data into meaningful insights, establishes performance measures, and recommends strategies to support organizational digital growth objectives.

Requirements

• Bachelor’s degree in Data Analytics, Marketing Analytics, Business Analytics, Digital Marketing, Statistics, or a related field, or an equivalent combination of education and relevant professional experience.
• Minimum of two (2) years of professional experience in digital analytics, marketing analytics, website performance analysis, or a related field.
• Demonstrated proficiency with Google Analytics 4 (GA4), Google Search Console, and digital performance reporting tools.
• Experience utilizing mobile application analytics platforms, such as Firebase, App Store Connect, Google Play Console, or comparable tools.
• Working knowledge of search engine optimization (SEO), digital advertising, user acquisition, conversion optimization, and digital marketing performance measurement.
• Ability to analyze complex data, identify meaningful trends, and translate findings into actionable recommendations for technical and non-technical stakeholders.
• Experience developing performance dashboards, reports, and key performance indicators to support business decisions.
• Strong analytical, problem-solving, organizational, and communication skills, with the ability to manage multiple priorities and collaborate across functional teams.
• Knowledge of digital testing methodologies, including A/B testing, and the ability to evaluate and communicate measurable outcomes.

Benefits

• Pay Range: $61,800.00 – $103,000.00
• Comprehensive benefits program that is competitive with our industry peers in our geographic locations