Manager, CRM & Digital Marketing

Role Overview

The Manager, CRM & Digital Marketing is responsible for implementing customer lifecycle marketing and digital engagement initiatives across Shiseido, NARS Cosmetics and Clé de Peau Beauté. This role brings omnichannel CRM programs to life across DTC and Retailer channels, leveraging customer data and insights to drive acquisition, engagement, retention, and revenue growth.

What You Will Do

Oversee CRM and digital marketing execution and analytics of CRM campaigns to drive acquisition, engagement, retention and revenue growth for Shiseido, NARS Cosmetics and Clé de Peau Beauté. Develop customer segmentation, audience targeting, testing, and personalization strategies leveraging Customer Data Platform and data insights to increase engagement, conversion, and customer lifetime value.

Why It Might Be a Fit

3-5 years of experience in CRM, lifecycle marketing, digital marketing, or customer engagement, preferably within beauty, retail, or consumer products. Bachelor’s degree in Marketing, Business or related field. Experience with CRM technologies, including ESPs, CDPs, marketing automation, and analytics platforms.

Requirements

• 3-5 years of experience in CRM, lifecycle marketing, digital marketing, or customer engagement
• Bachelor’s degree in Marketing, Business or related field
• Experience with CRM technologies, including ESPs, CDPs, marketing automation, and analytics platforms

Benefits

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement