Senior Marketing Manager

Role Overview

We are seeking a Marketing Manager to drive user acquisition, brand engagement, and revenue across both digital and offline channels.

What You Will Do

Develop and execute complete B2C marketing strategies across digital and offline channels, track marketing analytics and sales data to optimize campaigns and meet revenue targets.

Why It Might Be a Fit

Drive and optimize key metrics including CAC, LTV, conversion rates, and ROI, oversee messaging, imagery, and collateral across all platforms to build a cohesive brand voice.

Requirements

• 5+ years of B2C marketing experience with a strong track record in e-commerce growth
• Proven ability to translate complex data into actionable marketing levers
• Balanced skillset: strategic thinker who is equally comfortable executing campaigns hands-on
• Channel expertise: broad experience managing both digital tools and offline brand-building initiatives
• Fluent in English and Cantonese (Mandarin proficiency is a plus)