Role Overview
We’re hiring a Marketing Automation Specialist to own HubSpot workflow architecture across our property management SaaS portfolio. This is not an execution-only role: the person in this seat designs and builds the automation logic that drives lifecycle marketing, not just runs pre-built workflows.
What You Will Do
Design and build multi-branch HubSpot workflows from scratch, architect lead scoring models, build segmentation logic, design lifecycle-stage email flows, set up campaigns, build and send emails, and own the marketing email calendar.
Why It Might Be a Fit
The ideal candidate has demonstrated HubSpot workflow architecture experience, hands-on experience building lead scoring models, and experience designing lifecycle-stage email flows. They should also have strong B2B email copywriting skills, a sharp eye for QA, and be comfortable working independently in a remote environment.
Requirements
- Demonstrated HubSpot workflow architecture experience
- Hands-on experience building lead scoring models
- Experience building segmentation strategies
- Experience designing lifecycle-stage email flows
- Hands-on HubSpot Marketing Hub experience
- 3+ years in marketing automation
- Strong B2B email copywriting skills
- Experience publishing content in WordPress
- A sharp eye for QA
- Comfortable reading email performance data
- Organized and proactive
- Comfortable working independently in a remote, asynchronous, US-hours-adjacent environment
To apply for this job please visit jobs.workable.com.
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