Role Overview
The Lead, B2B Performance Marketing is responsible for overseeing the day-to-day execution, optimization, and performance of B2B demand generation initiatives across SHRM’s products, solutions, and events.
What You Will Do
Provide day-to-day functional leadership to staff, assign responsibilities, establish priorities, and ensure timely execution of marketing initiatives across multiple business areas.
Why It Might Be a Fit
The position requires advanced knowledge of B2B demand generation, digital marketing channels, marketing funnels, lead lifecycle management, lead scoring, and sales pipeline optimization.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience in lieu of degree.
- Seven (7) or more years of experience in B2B performance marketing, demand generation, or digital acquisition.
- Demonstrated success developing, executing, and optimizing multi-channel marketing campaigns that generate measurable lead and pipeline growth.
- Advanced hands-on experience with Marketo, including campaign management, forms, lead scoring, automation, and lead routing.
- Experience managing paid media campaigns, monitoring budgets, and using performance analytics to inform optimization decisions.
- Experience coordinating complex marketing initiatives across multiple products, solutions, business areas, or events.
- Demonstrated experience collaborating with Sales, Marketing Technology, Creative, and other cross-functional stakeholders.
Benefits
- Professional growth and development
- Health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives
To apply for this job please visit jobs.dayforcehcm.com.
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