Role Overview
The Manager, Digital Marketing, works under the strategic direction of the Manager, Owned and Earned Media, to develop, manage and optimize the Company’s digital marketing channels, including brand and corporate websites, email marketing programs and marketing automation initiatives.
What You Will Do
The Manager, Digital Marketing, creates engaging, measurable digital experiences that build awareness and preference for the Company’s consumer and industrial brands while ensuring each channel is effective, secure and aligned with business objectives.
Why It Might Be a Fit
The role collaborates closely with Marketing, Sales, agency partners and supporting teams to develop and activate integrated digital initiatives that drive results.
Requirements
- Bachelor’s degree or higher in marketing, communications, web design or a related field
- 5+ years of professional digital marketing experience
- Advertising agency and global experience are preferred
- Experience managing agency partners, websites, content development and analytics
- Strong knowledge of website strategy, governance, content management and user experience best practices
- Proficiency with content management systems, website platforms and digital publishing workflows
- Experience with technical SEO, keyword research, content optimization and link-building strategies
- Proficiency in email marketing platforms, marketing automation, audience segmentation and lifecycle marketing
- Strong understanding of digital analytics, conversion tracking, dashboard development and performance reporting
- Ability to travel up to 20% of the time
- Ability to work 40 or more hours per week, as business needs require
- Ability to comply with Company requirements for information security, data privacy, system access, confidentiality and acceptable use of digital platforms
To apply for this job please visit linkedin.com.
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