Role Overview
As a Digital Marketing Manager, you will be responsible for planning, executing, and continuously optimizing digital B2B marketing campaigns for the German market. Through data-driven marketing, marketing automation, and relevant digital channels, you will contribute to generating qualified demand and supporting our Sales and Product objectives.
What You Will Do
Independently plan, execute, and manage multi-stage digital B2B campaigns, develop target audiences, customer journeys, lead-nurturing campaigns, and suitable content approaches, and analyze relevant campaign KPIs and performance data.
Why It Might Be a Fit
You will work closely with national and global Marketing, Platform, Data, and IT functions, manage external agencies and service providers, and take responsibility for budgets, timelines, and quality.
Requirements
- university degree with a focus on Marketing, Communications, Media, Business Administration, or a comparable qualification
- several years of professional experience in digital B2B marketing, demand generation, or performance marketing
- extensive experience independently implementing and managing digital campaigns
- practical experience with marketing automation, CRM, paid social, SEA, and email marketing
- confident handling of marketing KPIs, performance data, dashboards, and analytics tools
- good understanding of customer journeys, lead nurturing, lead scoring, and the interaction between Marketing and Sales
- structured, data-driven, and quality-focused approach to work, combined with a strong hands-on mentality and excellent execution skills
- excellent communication skills and experience working with different departments and international stakeholders
- very good written and spoken German and English skills
- experience in an industrial B2B environment is an advantage
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Other benefits
To apply for this job please visit jobs.sick.com.
Follow us on social media