Role Overview
We are seeking a results-driven Demand Generation Specialist to execute and optimize integrated marketing campaigns that generate qualified leads, increase prospect engagement, and contribute to pipeline and revenue growth.
What You Will Do
The ideal candidate will partner with the Director of Marketing to execute demand generation strategies, plan and execute integrated, multi-channel campaigns, and translate campaign strategy and product priorities into actionable campaign plans.
Why It Might Be a Fit
The successful candidate will have experience in B2B demand generation, digital marketing, growth marketing, or a related field, and a strong understanding of B2B buyer journeys and marketing and sales funnels.
Requirements
- 2+ years of experience in B2B demand generation, digital marketing, growth marketing, campaign marketing, or a related field
- Experience executing multi-channel campaigns that generate leads and contribute to pipeline
- Strong understanding of B2B buyer journeys and marketing and sales funnels
- Experience with email marketing, nurture programs, webinars, events, digital campaigns, and lead generation
- Understanding of MQL, SQL, opportunity, pipeline, attribution, and conversion metrics
- Experience working with Sales or BDR teams to support lead generation and follow-up
- Strong analytical skills and the ability to use campaign data to make recommendations
- Strong project management and organizational skills
- Ability to manage multiple campaigns, deadlines, and priorities simultaneously
- Excellent written, verbal, and cross-functional communication skills
Benefits
- Medical, dental, and vision coverage
- 401(k) plan with company match
- Selection of additional voluntary benefits
To apply for this job please visit linkedin.com.
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