Product Marketing Manager

Role Overview

As a Product Marketing Manager, you will be the bridge between our product, the market, and the commercial team at one of the most exciting times in Silae Spain’s history. You will lead and orchestrate the go-to-market of our products, ensuring that each launch arrives on time, that each solution has a clear and winning positioning against the competition, and that each team member has everything they need to position our products as they deserve.

What You Will Do

Your responsibilities will be: leading the Go-To-Market strategy of the product, driving the execution of launches and deadline compliance, validating the product-market fit, leading competitive intelligence, defining positioning and messaging, accelerating and empowering the commercial team, contributing to pricing and packaging, measuring what matters, connecting with the Group, and fostering strong cross-departmental alignment.

Why It Might Be a Fit

We are looking for experience in Product Marketing, GTM experience, knowledge of the sector, market and competition vision, commercial mindset, storytelling and communication, project management and drive, analytical mindset, strategic and hands-on, team spirit, and languages.

Requirements

• Experience in Product Marketing: 4+ years in product marketing, ideally in SaaS B2B.
• GTM experience: demonstrable experience in planning and executing product launches from start to finish, with measurable impact on pipeline, adoption, or revenue.
• Knowledge of the sector: experience in payroll software, HR tech, accounting software, or fintech is a great plus; we will especially value knowledge of the consulting ecosystem in Spain.
• Market and competition vision: ability to research the market, analyze competitors, and translate insights into clear positioning and recommendations.
• Commercial mindset: you understand how B2B sales teams work and enjoy creating tools to help them win. Having led sales enablement programs is a plus.
• Storytelling and communication: excellent writing and presentation skills; you can turn complex and technical products into simple and convincing value messages.
• Project management and drive: very organized, deadline-oriented, and comfortable driving cross-functional teams without direct hierarchical authority.
• Analytical mindset: you handle data (CRM, product usage, market) to measure results and make decisions.
• Strategic and hands-on: able to move from strategic vision to execution in a dynamic and growing environment.
• Team spirit: collaborative, curious, and proactive, with a genuine passion for building something new.
• Languages: native or bilingual in Spanish and professional English are essential; French is a great plus for working with the Group.