Director, Brand and Go to Market

Role Overview

We are seeking an experienced Marketing leader who has a passion for introducing new brands and categories to the market, as we aim to increase brand awareness of Simply Business in the US. The successful candidate will have a proven track record in brand strategy, Go-to-Market, PR, and creative management and will thrive in a fast-paced, high growth environment.

What You Will Do

Develop and execute a comprehensive brand strategy to elevate our brand in the market and drive business results. Oversee brand positioning, messaging, and identity across all channels and touchpoints.

Why It Might Be a Fit

The ideal candidate will have a proven track record of developing and executing successful brand strategies and campaigns, with 10+ years of experience in Brand/Product marketing, preferably at a startup or growth stage digital business.

Requirements

• 10+ years of experience in Brand/Product marketing
• Proven track record of developing and executing successful brand strategies and campaigns
• Exceptional creative vision and ability to translate brand strategy into compelling creative content
• Takes a data-driven approach to analyzing the impact of brand and shaping brand strategy
• Hands-on leader with ability to lead and inspire a team while also rolling up their sleeves to help execute initiatives
• Experience evaluating and leveraging emerging AI tools
• Superior communication skills, both written and verbal, with the ability to effectively influence and collaborate with stakeholders at all levels
• A strong collaborator, with demonstrated ability to operate successfully in a matrixed and highly cross-functional environment and lead through influence

Benefits

• Group plan for medical, dental, vision, and prescription drug coverage
• Short term disability, long term disability, and life insurance coverage
• Participation in the Company’s bonus program
• Participation in 401(k) plan with a 5% employer match
• Commuter benefits to help cut down on parking and public transit costs
• 25 days of vacation time plus 10 sick days and 10 company holidays
• A genuine investment in your learning and development
• Regular team outings and volunteer opportunities
• An awesome office space
• A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives