SEO & Marketing Automation Manager

Role Overview

The SEO & Marketing Automation Manager is a senior individual contributor responsible for driving marketing automation, lifecycle marketing, SEO, and Generative Engine Optimization (GEO) initiatives to accelerate customer engagement, digital performance, and business growth. This role is first and foremost a marketing automation leader, owning the execution and optimization of email marketing, nurture programs, customer journeys, personalization strategies, and automated marketing workflows.

What You Will Do

The SEO & Marketing Automation Manager will partner with the Senior Growth & Lifecycle Marketing Manager to execute and optimize lifecycle marketing programs across acquisition, onboarding, engagement, retention, and re-engagement journeys. They will also develop and execute SEO and GEO strategies that improve organic visibility, content discoverability, and AI-driven search outcomes.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of keyword research, content optimization, internal linking, metadata management, and content governance best practices. They will also have experience using analytics and performance reporting tools to drive optimization decisions and be able to develop recommendations, establish priorities, and independently manage multiple workstreams in a fast-paced environment.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or a related field, or equivalent practical experience.
• Minimum of four years of progressive experience in marketing automation, lifecycle marketing, digital marketing, SEO, or related disciplines.
• Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, or similar technologies.
• Experience building audience segmentation strategies, personalized customer journeys, automated workflows, and lifecycle marketing programs.
• Proven experience developing and executing SEO strategies that improve organic search performance and content discoverability.
• Strong understanding of keyword research, content optimization, internal linking, metadata management, and content governance best practices.
• Experience using analytics and performance reporting tools to drive optimization decisions.
• Ability to develop recommendations, establish priorities, and independently manage multiple workstreams in a fast-paced environment.
• Strong communication and collaboration skills with the ability to influence stakeholders across Content, Product Marketing, Digital, Campaign Strategy, and Analytics teams.

Benefits

• Medical
• Dental
• Vision
• Retirement contributions
• Employee stock purchase and bonus plans
• Pay for holidays, vacation, sick days, funerals, and jury duty
• Years of service awards
• Employee discounts
• Employee referral bonuses
• Charitable contribution matching
• Education reimbursement