Marketing Technology Manager

Role Overview

Join our growing team as Marketing Technology Manager, where you’ll create seamless connections between marketing and technology. You’ll own the strategy and hands-on implementation of tracking solutions for Online Marketing, ensuring the quality and accuracy of data needed to power our most important initiatives.

What You Will Do

You will own and manage the implementation, optimization, and governance of key tools that support Online Marketing performance, including conversion pixels and Exactag. You will design and implement web analytics technologies such as Exactag, Google Analytics 4 (GA4), and Google Tag Manager (GTM) based on business needs, ensuring accurate data collection and reporting.

Why It Might Be a Fit

You will act as a trusted advisor to cross-functional stakeholders, influencing and enhancing the usage of tracking platforms, and provide technical support, training, and troubleshooting for tracking issues. You will empower marketing teams with tools, training, and workshops that improve data literacy and foster a culture of informed decision-making.

Requirements

• Proven track record of managing end-to-end ownership for platforms such as attribution and conversion tracking tools.
• Strong ability to define tracking requirements, partner with engineers for implementation, and solve data-related technical challenges.
• Proven experience with analytics tools and tracking platforms (Exactag, GA4, GTM, Adjust, UserCentrics), including setting up and maintaining data layers and tracking across multiple websites and platforms.
• Understanding of data privacy regulations (like GDPR) and their implications for tracking and marketing technology.
• Ability to translate data into actionable insights and prioritize projects to align with marketing objectives.
• Exceptional skills in stakeholder collaboration, simplifying complex concepts, and fostering data literacy across teams, while managing multiple projects in a fast-paced environment.
• Excellent problem-solving skills and attention to detail, ensuring data accuracy and quality.

Benefits

• 28 vacation days per year
• An additional day off on your birthday
• One volunteer day annually
• Private health insurance that also covers your spouse and children free of charge
• Yearly Coverflex allowance
• Daily meal allowance
• Exclusive rates on all SIXT services
• Special discounts extended to your family and friends