Senior Marketing Data Analyst

Role Overview

As a Senior Marketing Data Analyst, you will work closely with Data Science, Pricing, and Platform Engineering to optimize how millions of euros are invested in SEA. This is a high-impact, analytical role where you combine bidding strategy, experimentation, API-level automation, and AI-assisted analysis to build the infrastructure that makes optimization repeatable and future-proof.

What You Will Do

You will analyze performance data to model elasticity curves, marginal ROI, and optimal bidding thresholds, design and run structured experiments on bidding strategies, pricing interactions, and keyword intent tiers, and build and maintain Python-based pipelines to automate data ingestion, bid adjustments, and campaign health monitoring.

Why It Might Be a Fit

You will act as the analytical bridge between SEA, Data Science, Pricing, and Platform Engineering, championing data-backed, model-driven decision making while mentoring team members on hypothesis-driven work and practical AI tooling.

Requirements

• Experience in analytics, data science, or quantitative marketing
• Proficiency in SQL and BI tools such as Tableau, Power BI, or Looker
• Hands-on experience with the Google Ads API or SA360 API
• Familiarity with data warehouse environments such as BigQuery, Redshift, or Snowflake
• Exposure to algorithmic bidding systems or predictive modelling

Benefits

• 28 vacation days per year
• An additional day off on your birthday
• One volunteer day annually
• Private health insurance that also covers your spouse and children free of charge
• Yearly Coverflex allowance
• Daily meal allowance
• Exclusive rates on all SIXT services

Tagged as: Data Analysis