Lifecycle Marketing Specialist

Role Overview

We are looking for a Lifecycle Marketing Specialist to drive customer engagement and long-term growth across the entire customer lifecycle. You will own CRM initiatives, customer journey optimization, lifecycle campaigns, and retention strategies that improve customer lifetime value across multiple international markets.

What You Will Do

Develop and execute lifecycle marketing strategies across the entire customer journey, from onboarding to retention, reactivation, and loyalty. Plan, execute, and optimize CRM campaigns across Email, SMS, Push Notifications, WhatsApp, In-App Messaging, and other communication channels.

Why It Might Be a Fit

Minimum 3 years of experience in Lifecycle Marketing, CRM, Retention Marketing, Growth Marketing, or Customer Engagement. Experience managing CRM campaigns and lifecycle marketing programs within an e-commerce, D2C, consumer technology, or beauty company.

Requirements

• Minimum 3 years of experience in Lifecycle Marketing, CRM, Retention Marketing, Growth Marketing, or Customer Engagement.
• Experience managing CRM campaigns and lifecycle marketing programs within an e-commerce, D2C, consumer technology, or beauty company.
• Strong understanding of customer lifecycle management, retention strategies, customer segmentation, and personalization.