Lifecycle Marketing Specialist

Role Overview

We are looking for a Lifecycle Marketing Specialist to drive customer engagement and long-term growth across the entire customer lifecycle. You will own CRM initiatives, customer journey optimization, lifecycle campaigns, and retention strategies that improve customer lifetime value across multiple international markets.

What You Will Do

Develop and execute lifecycle marketing strategies across the entire customer journey, from onboarding to retention, reactivation, and loyalty. Plan, execute, and optimize CRM campaigns across Email, SMS, Push Notifications, WhatsApp, In-App Messaging, and other communication channels.

Why It Might Be a Fit

Strong understanding of customer lifecycle management, retention strategies, customer segmentation, and personalization. Experience managing CRM campaigns and lifecycle marketing programs within an e-commerce, D2C, consumer technology, or beauty company.

Requirements

• Minimum 3 years of experience in Lifecycle Marketing, CRM, Retention Marketing, Growth Marketing, or Customer Engagement.
• Experience managing CRM campaigns and lifecycle marketing programs within an e-commerce, D2C, consumer technology, or beauty company.
• Strong understanding of customer lifecycle management, retention strategies, customer segmentation, and personalization.
• Hands-on experience with CRM or marketing automation platforms such as Klaviyo, Braze, HubSpot, Salesforce Marketing Cloud, Iterable, MoEngage, CleverTap, or similar tools.
• Strong analytical skills with the ability to interpret campaign performance and customer behavior using data.
• Experience conducting A/B testing and continuously optimizing lifecycle campaigns based on performance metrics.
• Familiarity with customer analytics platforms such as Google Analytics, Mixpanel, Amplitude, Looker Studio, or similar tools.
• Comfortable working with AI-powered tools to improve productivity, campaign execution, content generation, customer segmentation, and workflow automation.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously in a fast-paced startup environment.
• Strong collaboration skills and the ability to work effectively across Marketing, Product, Engineering, BI, and AI teams.
• Excellent written and verbal communication skills in English, with the ability to collaborate confidently in an international and cross-functional environment.
• Self-motivated, proactive, highly organized, and comfortable taking ownership with minimal supervision.