Lifecycle Marketing Specialist

Role Overview

Drive customer engagement and long-term growth across the entire customer lifecycle. Collaborate with Marketing, Design, BI, Engineering, and AI teams to create personalized customer experiences through data-driven lifecycle marketing.

What You Will Do

Develop and execute lifecycle marketing strategies, plan and execute CRM campaigns, build and maintain automated customer journeys, and continuously optimize customer journeys based on customer behavior and business objectives.

Why It Might Be a Fit

The role requires strong analytical skills, experience with CRM and marketing automation platforms, and the ability to work effectively across multiple teams in an international and cross-functional environment.

Requirements

• Minimum 3 years of experience in Lifecycle Marketing, CRM, Retention Marketing, Growth Marketing, or Customer Engagement
• Experience managing CRM campaigns and lifecycle marketing programs within an e-commerce, D2C, consumer technology, or beauty company
• Strong understanding of customer lifecycle management, retention strategies, customer segmentation, and personalization
• Hands-on experience with CRM or marketing automation platforms such as Klaviyo, Braze, HubSpot, Salesforce Marketing Cloud, Iterable, MoEngage, CleverTap, or similar tools
• Strong analytical skills with the ability to interpret campaign performance and customer behavior using data
• Experience conducting A/B testing and continuously optimizing lifecycle campaigns based on performance metrics
• Familiarity with customer analytics platforms such as Google Analytics, Mixpanel, Amplitude, Looker Studio, or similar tools
• Comfortable working with AI-powered tools to improve productivity, campaign execution, content generation, customer segmentation, and workflow automation