Head of Growth Marketing

Role Overview

The Head of Growth Marketing will own the full customer funnel, from first visit to reservation, from reservation to order and delivery, and from delivery to accessories, wraps and referrals. Reporting to the Head of Marketing, you will lead performance marketing, lifecycle and CRM, conversion optimization and marketing analytics.

What You Will Do

Growth Strategy & Ownership, Acquisition, Lifecycle, CRM & Retention, Conversion & Experimentation, Measurement & Analytics, Team Building & Leadership

Why It Might Be a Fit

The ideal candidate has built and scaled growth for a direct-to-consumer brand with a considered purchase. You are as comfortable in a media plan as you are in an experiment readout or a funnel query, and you run a team that is fast, frugal and scrappy with every dollar.

Requirements

• 12+ years of experience in growth, performance or lifecycle marketing, including at least 5 years leading teams, with experience managing managers or leads.
• A track record of scaling a direct-to-consumer business with a high-consideration purchase (automotive, EV, consumer hardware, mobility, home or financial products), with results you can quantify.
• Hands-on ownership of a full-funnel growth model with budget accountability, including CAC, conversion, LTV and payback.
• Deep expertise in paid acquisition across major platforms, along with lifecycle and CRM program design.
• Experience running a disciplined experimentation program, with a working command of test design, statistical significance and incrementality.
• Strong analytical skills; comfortable working directly in GA4, Looker or similar BI tools, and in SQL or alongside analysts at the query level.
• Experience with Salesforce Marketing Cloud or a comparable ESP, CRM and CDP stack.
• Clear, structured writing and communication, with the ability to present plans and results to executive leadership.
• Bachelor’s degree in Marketing, Business, Economics, Statistics or a related field, or equivalent professional experience.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Vacation
• 401k
• Equity program
• Discretionary annual incentive program

Tagged as: Data Analysis, Google Analytics, Looker, Salesforce, SQL