Growth Marketing Specialist

Role Overview

The Growth Marketing Specialist will support the development and execution of GTM campaigns around specific ICPs, industries, business problems, and SmartDev solutions. The role will focus on ICP-driven GTM campaigns and demand-generation activities, working closely with SDR/BDM teams, Subject Matter Experts, and other internal and external stakeholders.

What You Will Do

The Growth Marketing Specialist will take ownership of assigned campaigns from planning to execution to reporting, monitor campaign performance, and contribute ideas to improve engagement and lead generation. The role will also involve working closely with the SDR/BDM team to support targeted outbound activities and coordinating with Sales/BDM to ensure campaigns are aligned with target accounts, ICPs, and business priorities.

Why It Might Be a Fit

The ideal candidate will be confident, proactive, organised, and comfortable working with experts and different stakeholders in the company and group. The person will have 2–3 years of experience in B2B Marketing, Go-To-Market, Demand Generation, Campaign Marketing, or a related role, and experience working with global/international markets, preferably in technology, IT services, SaaS, AI, fintech, or consulting.

Requirements

• 2–3 years of experience in B2B Marketing, Go-To-Market, Demand Generation, Campaign Marketing, or a related role
• Experience working with global/international markets, preferably in technology, IT services, SaaS, AI, fintech, or consulting
• Strong written and spoken English
• Familiarity with CRM, prospecting, marketing automation, or campaign tools (HubSpot, Apollo, LinkedIn Sales Navigator, Lemlist, Instantly, Clay, or similar tools)
• Strong communication and project coordination skills
• Confident working directly with SMEs, Sales/BD teams, and other stakeholders
• Proactive working style with the ability to take ownership of assigned projects
• Ability to build and apply Claude Skills or similar LLM-based workflow automations to improve marketing productivity and automate repetitive tasks

Benefits

• International working environment with AI-driven strategic direction
• 20 days of annual leave – Hybrid working mode
• Premium healthcare package with PVI and comprehensive annual health check-ups
• Competitive salary & 13th salary bonus
• Lunch allowance to fuel your productivity
• Engaging company culture with fun activities
• Global collaboration – Work with both Vietnamese and international colleagues