Role Overview
The Performance Marketing Associate will own paid acquisition for Smartivity’s two D2C websites, smartivity.in and smartivity.com, and run Google, Meta, and TikTok ads to grow profitable website revenue.
What You Will Do
Key responsibilities include campaign management, performance and budgets, analytics and reporting, and cross-functional work.
Why It Might Be a Fit
The ideal candidate will have 2-4 years of experience in performance marketing, including at least 1.5 years at a digital or performance ad agency, and a strong command of ROAS, CAC, CPA, CTR, CVR, AOV, and contribution margin.
Requirements
- 2–4 years in performance marketing
- Hands-on management of Google Ads and Meta Ads for D2C e-commerce brands
- Experience running campaigns for the US or another international market
- Strong command of ROAS, CAC, CPA, CTR, CVR, AOV, and contribution margin
- Working knowledge of GA4, Google Tag Manager, Meta Pixel / CAPI, and Shopify conversion tracking
- Advanced Excel or Google Sheets, clear written English, and the ability to present numbers to leadership
To apply for this job please visit linkedin.com.
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