Brand Communications Manager

Role Overview

The Brand Communications Manager will serve as the day-to-day owner of brand campaigns, content, and creative execution across the full consumer journey. They will lead campaign development and activation across major tentpole moments, manage asset creation from briefing through delivery, and partner closely with Brand, eCommerce and external agency teams to ensure work is delivered on time, on brand, and optimized for performance.

What You Will Do

The ideal candidate will lead campaign development and activation, manage asset creation, partner with external agency teams, and ensure cross-functional alignment. They will also develop strong creative briefs, provide thoughtful creative feedback, and manage multiple priorities in a fast-paced environment.

Why It Might Be a Fit

The Brand Communications Manager will be responsible for championing creative excellence, balancing business objectives, timelines, and resource constraints. They will also be expected to embody SmartyPants’ values of Smart, Simple, True, and Together.

Requirements

• 5+ years of experience in brand marketing, brand communications, integrated marketing, content strategy, or campaign management
• Proven experience leading cross-functional marketing campaigns from briefing through execution
• Strong understanding of modern content ecosystems and full-funnel marketing
• Experience managing large volumes of creative assets across multiple channels and stakeholders
• Ability to develop strong creative briefs and provide thoughtful, actionable creative feedback
• Deep appreciation for content, storytelling, design, and consumer behavior
• Strong understanding of social-first marketing and platform best practices, including Meta, TikTok, Influencer, and Ecommerce environments
• Exceptional project management and organizational skills with meticulous attention to detail
• Demonstrated ability to manage multiple priorities and thrive in a fast-paced environment
• Strong communication, presentation, and stakeholder management skills
• Agency management experience across creative, content, production, or communications partners
• Self-starter mentality with a bias for action and ownership
• Fully embodies SmartyPants’ values of Smart, Simple, True, and Together

Benefits

• 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% Paid parental leave, Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product