Product Marketing Manager

Role Overview

As a Product Marketing Manager, you will connect product development with customer needs and effective marketing for our Real Estate brands. Your mission is to turn product capabilities into compelling customer benefits, successful launches, and sustained adoption among property seekers, owners, and private advertisers.

What You Will Do

You will work on shaping product positioning and messaging, orchestrating launch and adoption across owned and paid channels, leading campaign planning and briefing, coordinating delivery across teams, driving performance and continuous improvement, and developing compelling communication stories across channels.

Why It Might Be a Fit

We value the skills you bring and your ability to learn quickly. You will have the opportunity to shape how customers discover, understand, and use our products, working closely with product managers, marketing specialists, and analytics teams.

Requirements

• Experience in product marketing or go-to-market management for digital consumer products, including planning and coordinating feature launches and adoption campaigns.
• Excellent cross-functional project management, enabling you to align Product, Marketing, Data, and creative partners, manage dependencies, and drive initiatives from briefing through launch and evaluation.
• A sound understanding of integrated marketing and customer journeys, with experience developing actionable briefs and coordinating acquisition, adoption, and re-engagement activities across channels.
• Strong analytical and communication skills, including defining success measures, interpreting campaign results, and presenting clear recommendations.
• A background in marketing automation or paid marketing channels, with an understanding of how to connect product value with effective customer communication and activation.

Benefits

• 6 weeks of holidays per year (plus option to buy 10 extra days)
• 40-hour work week with flexitime (capped at 45 hours)
• A hybrid work setup with flexibility to work remotely
• Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption
• SBB Half-Fare Card and first-class travel between SMG offices in Switzerland
• Gender-neutral pay and transparent career paths
• Choose your gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile
• An inclusive and innovative environment where your voice matters

Tagged as: Project Management