Senior Product Marketing Manager B2B

Role Overview

As a Senior Product Marketing Manager B2B in the B2B Marketing Team of SMG Real Estate, you will develop the marketing strategy for your products along the entire customer journey and be responsible for its implementation.

What You Will Do

You will turn customer needs and insights into convincing benefit promises, launch go-to-market initiatives, and set up effective campaigns.

Why It Might Be a Fit

You will be responsible for developing and implementing the B2B marketing strategy for your products along the entire customer journey, and you will be the central point of contact in marketing for sales, customer service, product management, partners, and UX in your area of responsibility.

Requirements

• at least five years of experience in B2B product marketing or B2B marketing, ideally in a digital company or an agency with business customers
• experience in the real estate industry or a well-developed interest in it
• knowledge of digital marketplaces or real estate software is a big plus
• combine strategic thinking with high implementation strength
• experience in developing go-to-market strategies, differentiating benefit promises, and stakeholder-specific messages and implement them in close cooperation with product management and sales
• practical experience with CRM-based email marketing, marketing automation, and segmented customer communication along the customer journey
• know the relevant B2B marketing KPIs, interpret data and insights about our customers safely, and lead effective communication approaches and concrete improvements
• master convincing storytelling and create clear, target-group-specific website texts, emails, and presentations in German
• translate complex products and functions into tangible customer benefits
• use KI tools purposefully in your marketing work, for example, for research, content creation, data analysis, and the optimization of working processes
• communicate confidently and write in a style that is easy to read
• fluent English language skills
• knowledge of French is a plus

Benefits

• 6 weeks of vacation per year with the possibility of buying 10 additional vacation days
• 40-hour workweek with flexible working hours, limited to a maximum of 45 hours per week
• Hybrid work model with flexible options for mobile work
• Gross parental leave: 18 weeks of maternity leave and 6 weeks of paternity leave or adoption leave
• SBB half-fare ticket and first-class travel between SMG offices in Switzerland
• Gender-neutral remuneration and transparent career paths
• Your choice of equipment: Mac or Windows laptop and a smartphone from Apple, Samsung, or Google Pixel
• An inclusive and innovative work environment where your voice counts