Marketing Manager

On Site Full TimeSpringfield, Massachusetts, United StatesSmiths Group

Role Overview

The Marketing Manager supports the planning, execution, and measurement of marketing initiatives for the Industrial Hose Business Group. This role is responsible for coordinating product marketing activities, developing and supporting go-to-market strategies, managing digital and print marketing content, supporting trade shows and customer events, and driving lead generation and brand awareness initiatives.

What You Will Do

The ideal candidate is highly organized, detail-oriented, commercially minded, and capable of managing multiple projects in a fast-paced manufacturing environment. The Marketing Manager works closely with Product Management, Sales, Engineering, Customer Service, and Business Leadership to help identify market opportunities, position products effectively, and execute marketing strategies that support revenue growth and market expansion.

Why It Might Be a Fit

The ideal candidate is highly organized, detail-oriented, commercially minded, and capable of managing multiple projects in a fast-paced manufacturing environment.

Requirements

  • Bachelor degree in Marketing, Communications, Business, or related field
  • 3-5 years of marketing, product marketing, communications, or project coordination experience
  • Experience in manufacturing, industrial products, engineered products, fluid handling, or B2B marketing preferred
  • Strong understanding of marketing principles, product positioning, and go-to-market planning
  • Excellent communication, analytical, and project management skills

To apply for this job please visit jobs.smartrecruiters.com.

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