Product Marketing Manager – Brand

Role Overview

The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

What You Will Do

Own the Europe Brand product goals, from quarterly goaling to delivery, and the go-to-market plans that drive them across European markets. Define the multi-quarter Brand strategy for Europe and fold it into the regional annual plan, with clear bets and trade-offs.

Why It Might Be a Fit

Strong understanding of brand advertising and how advertisers and agencies in Europe evaluate and buy video, TV (BVOD, CTV) and brand-building media. Strong executive presence with the ability to influence senior leaders without authority.

Requirements

• Strong understanding of brand advertising and how advertisers and agencies in Europe evaluate and buy video, TV (BVOD, CTV) and brand-building media
• Fluency in the social and video landscape, including how Snap’s surfaces compare to and differentiate from competitive platforms
• Strong command of brand measurement (brand lift, reach and frequency, MMM)
• Deep understanding of brand marketers’ needs across priority verticals such as CPG, Retail, Luxury, Tech, Entertainment and Automotive
• Strong executive presence with the ability to influence senior leaders without authority
• Ability to operate autonomously and lead ambiguous, high-impact initiatives across multiple markets, teams and products
• Exceptional communication and storytelling skills, with experience presenting to sales teams, product teams and advertiser and agency senior leadership
• Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing capacity for high-value strategic work

Benefits

• paid parental leave
• comprehensive medical coverage
• emotional and mental health support programs
• compensation packages that let you share in Snap’s long-term success