Role Overview
As Senior Demand Generation Manager, you own how attention turns into measurable pipeline. You build out our funnel across channels, driven by data and automated wherever possible. You manage your own budget and work closely with Sales.
What You Will Do
Planning, managing, and optimizing demand gen campaigns on Google Ads, Microsoft Ads, LinkedIn, and Reddit, as well as on review platforms such as G2, Capterra, and OMR Reviews. Building and developing ABM programs for our target accounts in close alignment with Sales.
Why It Might Be a Fit
A proven track record of building pipeline, measured in MQLs, SQLs, and ROI. Solid experience with Google Ads, Microsoft Ads, and LinkedIn Ads; experience with Reddit Ads and review platforms is a plus.
Requirements
- A degree in marketing, business, or a comparable qualification
- At least 5 years of experience in demand generation or performance marketing, ideally in B2B SaaS
- A proven track record of building pipeline, measured in MQLs, SQLs, and ROI
- Solid experience with Google Ads, Microsoft Ads, and LinkedIn Ads; experience with Reddit Ads and review platforms is a plus
- Excellent HubSpot skills, especially workflows, lead scoring, and reporting
- Confidence with event and conversion tracking (e.g., Google Tag Manager, GA4)
- Experience with B2B attribution, ideally with Dreamdata
- A strong focus on automation and scalable processes
- Strong analytical thinking is a must
- Experience with ABM programs and budget ownership
- Experience with dashboards and management reporting, plus the ability to present numbers clearly to the C-suite
- An independent, structured way of working and strong communication skills
- Excellent German and English skills, written and spoken
Benefits
- A key role with your own area of responsibility and budget, which you can drive forward independently
- Remote work within Germany with regular team days in Würzburg
- Flexible working hours
- Work at a fast-growing, successful tech startup with flat hierarchies and a motivated, supportive team
- Free choice of your operating system and tools
- Your own company bike through our “JobRad” bike leasing program after your first year
- Great employee discounts at many retailers, service providers, and online stores
- A fully equipped 950 m2 (approx. 10,200 sq ft) office in downtown Würzburg with free drinks, a muesli bar, and massages
- Lots of team events and the best coworkers in town
To apply for this job please visit snapaddy.jobs.personio.de.
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