Marketing Technology Automation Manager

Role Overview

The Marketing Technology Automation Manager will use marketing technology and engagement strategies to optimize student and prospect communications and improve student success through marketing automation tools, including Salesforce Marketing Cloud. You will collaborate with internal partners to provide technical guidance and strategic insights to improve processes and streamline operations.

What You Will Do

Collaborate with internal partners to understand their challenges and project requirements. Use insights to adapt and support student/prospect communications, with a focus on optimizing the student experience through relevance and personalization.

Why It Might Be a Fit

You will bridge the gap between digital marketing strategy and technical implementation, leveraging expertise in Salesforce Marketing Cloud, API development, system integration, and iPaaS platforms such as Workato, Airtable, and Zapier.

Requirements

• 5+ years of direct hands-on experience Salesforce Marketing Cloud or Marketo building Email & SMS journeys, managing system integrations and API connections between Marketing automation applications.
• 3+ years of CRM experience
• 5+ years of experience coding email and landing pages with strong proficiency in SQL (data extensions, complex queries, joins), AMPscript, Server-Side JavaScript (SSJS), and web development fundamentals (HTML/CSS, JavaScript)
• Bachelor’s degree
• Proven hands-on experience with Middleware tools such as Workato, Airtable, or Zapier.

Benefits

• High-quality, low-deductible medical insurance
• Low to no-cost dental and vision plans
• 5 weeks of paid time off (plus almost a dozen paid holidays)
• Employer-funded retirement
• Free tuition program
• Parental leave
• Mental health and wellbeing resources