Principal, Customer Education GTM

Role Overview

The Principal, Customer Education GTM will own the end-to-end GTM strategy for Snowflake’s education portfolio, defining how Snowflake takes education to market and driving measurable customer activation outcomes.

What You Will Do

The role will involve owning the GTM strategy, defining positioning and packaging, building scalable demand generation motions, creating sales enablement toolkits, and orchestrating across teams to amplify education reach.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in product marketing, GTM strategy, growth, or demand generation, with a demonstrated ability to build and execute GTM strategy for digital/self-service products.

Requirements

• 8+ years in product marketing, GTM strategy, growth, or demand generation
• Demonstrated ability to build and execute GTM strategy for digital/self-service products
• Strong cross-functional influence skills
• Data-driven mindset with experience building measurement frameworks and ROI models
• Experience working with or across partner ecosystems, community programs, or developer relations
• Exceptional written and verbal communication
• Comfort with ambiguity