Director, Communications Marketing

Role Overview

The Director, Communications Marketing will be responsible for developing and deploying brand, communication, and media strategies for Quebec banners, including IGA, Marchés Tradition, Marché Bonichoix, and Rachelle-Béry. The ideal candidate will have a strong understanding of the omnichannel marketing ecosystem and excellent strategic vision and business acumen.

What You Will Do

The Director, Communications Marketing will lead the development and deployment of integrated marketing campaigns, define and orchestrate omnichannel media strategies, and exploit consumer data and performance analysis to guide communication strategies and optimize investments.

Why It Might Be a Fit

The ideal candidate will have 10 to 12 years of experience in marketing, including a leadership role and management of multidisciplinary teams, and a strong ability to exploit data and consumer insights to inform decisions and optimize performance.

Requirements

• Bachelor’s degree in marketing, business administration, communications, or related field
• 10 to 12 years of experience in marketing, including a leadership role and management of multidisciplinary teams
• Experience in brand strategy, integrated marketing communications, advertising campaigns, and agency management
• Strong understanding of the omnichannel marketing ecosystem (media, digital, content, CRM, loyalty, and performance measurement)
• Excellent strategic vision and business acumen, with the ability to link marketing investments to commercial results
• Strong ability to exploit data and consumer insights to inform decisions and optimize performance
• Mobilizing leadership and recognized ability to influence, collaborate, and build partnerships in a matrix environment
• Entrepreneurial spirit, agility, and ability to evolve in a transforming environment
• Strong orientation towards results and high sense of accountability
• Proficiency in French and ability to collaborate effectively in English

Benefits

• Health and dental insurance
• Savings and retirement programs, including an employee stock ownership plan
• 10% discount in-store at participating banners
• Access to virtual health care services
• Employee assistance programs
• Learning and development opportunities
• Parental leave top-up
• Paid vacations