Marketing Director, Category Experience and Commercial Strategies

Role Overview

Reporting to the Vice-President, Marketing of Banners Quebec, you will be responsible for category marketing strategies, circulars, and in-store customer experience for Quebec banners.

What You Will Do

Define and deploy category marketing strategies and rayon priorities to support commercial priorities and banner differentiation. Translate, in collaboration with the Marketing team, category strategies, product, price, and promotion strategies into value propositions and integrated marketing activation plans.

Why It Might Be a Fit

We are looking for a strategic leader, mobilizer, and results-oriented individual with a strong commercial sense, able to rally teams and combine strategic vision, collaboration, and execution excellence.

Requirements

• Bachelor’s degree in marketing, business administration, commerce, or related field
• 10-12 years of marketing experience, including team management
• Experience in category marketing, shopper marketing, promotional strategies, or customer experience
• Strong understanding of retail dynamics, consumer behavior, and growth drivers
• Strong commercial sense and ability to transform commercial priorities into effective marketing strategies
• Excellent analytical, planning, and execution skills in a complex environment
• Mobilizing leadership and recognized ability to influence and collaborate with multidisciplinary teams
• Entrepreneurial spirit, results-oriented, and strong accountability
• Proficiency in French and ability to collaborate effectively in English