Director, Customer & Partner Marketing

Role Overview

The Director, Customer & Partner Marketing will own the strategy and execution of marketing programs that drive customer expansion, generate partner-sourced pipeline, and support retention. This leader will develop targeted, data-driven campaigns that engage customer buying groups, create demand for additional SOCi solutions, and reinforce customer value.

What You Will Do

Develop and execute customer marketing strategies, partner with Account Management and Customer Success to align marketing programs with revenue targets, and lead customer lifecycle marketing.

Why It Might Be a Fit

The ideal candidate will have 8+ years of B2B SaaS marketing experience, a strong background in customer growth, demand generation, or account-based marketing, and experience working with agency, technology, or reseller partners.

Requirements

• 8+ years of B2B SaaS marketing experience
• 5+ years in customer, expansion, or channel/partner marketing
• 3+ years of people management experience
• Proven track record of developing marketing programs that generate measurable pipeline and revenue
• Strong proficiency in marketing automation, CRM platforms, and data-driven performance optimization
• Strong analytical, communication, and cross-functional leadership skills

Benefits

• Comprehensive Benefits Package
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs