Social Media Category Marketing Manager

Role Overview

This position is responsible for planning and implementing social media content promotion for growth-type and opportunity-type categories, cooperating with mid-tier and KOC influencer matrices, and following up on platform category hotspots and user consumption preferences.

What You Will Do

The core responsibilities include category social media promotion, influencer ecosystem and content operation, category trend and user insight, new product racing and strategy sedimentation, and project review and asset sedimentation.

Why It Might Be a Fit

The ideal candidate should have 3 years or more of experience in fast-moving consumer goods / retail brand social media marketing, strong content promotion and cultivation ability, mature influencer operation ability, basic data and insight ability, and systematic sediment thinking.

Requirements

• 3 years or more of experience in fast-moving consumer goods / retail brand social media marketing on Little Red Book and Douyin
• skilled in category constant social media promotion, content promotion, and influencer matrix operation
• practical experience in raising category voice volume from low to high