Role Overview
Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. The role requires building signal-based programs, designing and deploying AI agents, and owning email as a channel. The team will work closely with AI-native Sales Development, Digital Marketing, Field Marketing, Product Marketing, and Marketing Operations.
What You Will Do
The Lifecycle Marketing Manager will own lifecycle strategy end to end, set the lifecycle strategy and roadmap, decide which programs to run and retire, and build signal-based programs. They will also design and deploy AI agents, prototype fast with tools like Claude, Clay, Zapier or n8n, APIs, and our marketing automation platform, and turn what works into durable programs.
Why It Might Be a Fit
The ideal candidate will have 3-5+ years of experience in B2B lifecycle, demand generation, or growth marketing at a high-growth technology company, with a track record of growing pipeline from mid-funnel programs. They will also have hands-on experience building signal-based or trigger-based programs, proof of building and shipping AI workflows or agents, and working knowledge of at least one modern marketing automation platform and Salesforce.
Requirements
- 3-5+ years of experience in B2B lifecycle, demand generation, or growth marketing at a high-growth technology company
- Hands-on experience building signal-based or trigger-based programs
- Proof of building and shipping AI workflows or agents
- Working knowledge of at least one modern marketing automation platform (Marketo, HubSpot, Customer.io, or similar) and Salesforce
- Experience running a webinar program that produced measurable pipeline
- Strong writing and editing skills
- Comfort with data and ability to build own reports
- SQL or Python is a plus
To apply for this job please visit jobs.ashbyhq.com.
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