Senior Marketing Analyst (Paid Media/Performance)

Role Overview

The Senior Marketing Analyst will join the digital marketing team and focus on data analysis and campaign optimization. This role involves working closely with the marketing team to analyze campaign performance, identify areas for improvement, and implement strategies to maximize return on investment (ROI).

What You Will Do

Plan, structure, and optimize acquisition and retention campaigns across multiple channels (Google Ads, Meta Ads, LinkedIn Ads) and other platforms; Monitor daily campaign performance, making operational and strategic adjustments to meet efficiency and volume targets; Conduct continuous experimentation: A/B testing of creatives, copies, audiences, and landing pages.

Why It Might Be a Fit

Consistent practical experience in managing and scaling campaigns in Google Ads, Meta Ads, and LinkedIn Ads; Mastery of key acquisition and business metrics: CAC, ROAS, CPA, CTR, and Conversion Rate; Ability to think strategically about the lead/client journey, identifying bottlenecks before and after the click.

Requirements

• Bachelor’s degree in progress, completed, or equivalent practical experience proven in the field
• Consistent practical experience in managing and scaling campaigns in Google Ads, Meta Ads, and LinkedIn Ads
• Mastery of key acquisition and business metrics: CAC, ROAS, CPA, CTR, and Conversion Rate
• Ability to think strategically about the lead/client journey, identifying bottlenecks before and after the click
• High analytical capacity to interpret data and autonomy to resolve problems without daily supervision
• Good communication to defend budget allocations, present results, and align expectations with leadership

Benefits

• Unimed Health Plan: No monthly fee for the titular and 30% coparticipation
• PLR: We recognize and value your effort with a special annual PLR
• Vale-Refeição or Vale-Alimentação: Enjoy meals without discount in payroll, with a benefit of R$950.00
• Education Aid: Scholarships for languages, graduation, post-graduation, or specializations, with monthly reimbursement of up to 70%
• TotalPass and Wellhub: Access to a network of gyms, psychologists, and nutritionists across Brazil with exclusive discounts
• Dental Plan: Choose from three comprehensive plan options to care for your smile across Brazil
• Indication Premium: Indicate a friend and receive bonuses in your Flash
• Free Online Courses: Improve your skills with 100% free courses developed by SoftExpert
• Internal and External Capacitations: We invest in your growth with training programs
• Pharmacy Convênio
• Life Insurance

Tagged as: Data Analysis