CRO & Data-Rails Lead, Intake and Funnel Measurement

Role Overview

The CRO & Data-Rails Lead will own the intake and funnel measurement system, turn conversion signal into weekly decisions, and make paid growth scalable only when the funnel truth is trusted. This person will improve the intake and landing-page experience while building the measurement rails that let the company know what is working, what is broken, and what should change next.

What You Will Do

The job involves owning the intake and funnel conversion system across landing pages, eligibility flows, checkout paths, and event data that connects those surfaces to channel performance. The person will make the growth team smarter and faster by answering questions that sit between channel spend and booked revenue.

Why It Might Be a Fit

The ideal candidate will have experience in CRO, growth product, funnel analytics, experimentation, or conversion optimization in ecommerce, telehealth, healthcare, fintech, subscription, or another regulated/high-consideration category. They will have a strong understanding of event taxonomy, funnel analytics, tracking validation, experiment design, conversion readouts, and source-of-truth reporting.

Requirements

• Experience in CRO, growth product, funnel analytics, experimentation, or conversion optimization
• Strong understanding of event taxonomy, funnel analytics, tracking validation, experiment design, conversion readouts, and source-of-truth reporting
• Ability to work with designers, engineers, data owners, marketers, clinical/legal stakeholders, agencies, and executives
• Comfort diagnosing messy funnels where tracking, UX, eligibility, offer, channel quality, and operational reality all interact
• Ability to write clear requirements for product and engineering while also understanding why those requirements matter commercially
• Familiarity with tools such as Mixpanel, GA4, Segment, BigQuery, Northbeam, Google Tag Manager, or similar systems