Senior Marketing Automation Manager

Role Overview

The Senior Marketing Automation Manager is responsible for the digital distribution of Somedia’s digital subscription, turning reach into registered users, registrations into trial subscriptions, and trial subscriptions into paying customers. The position involves designing, building, and optimizing paywalls, registration, and subscription tracks, as well as testing and conversion optimization.

What You Will Do

The Senior Marketing Automation Manager will design and build lifecycle tracks in MoEngage, including onboarding, trial-to-paid, reactivation, winback, and churn prevention. They will also be responsible for segmentation, triggers, and personalization.

Why It Might Be a Fit

The ideal candidate will have at least five years of experience in digital marketing or sales, with several years in the subscription, e-commerce, or subscription business. They will have proven successes in conversion optimization along a funnel track, ideally on-site, and practice in marketing automation and lifecycle campaigns.

Requirements

• At least five years of experience in digital marketing or sales
• Proven successes in conversion optimization along a funnel track
• Practice in marketing automation and lifecycle campaigns
• Experience with MoEngage or comparable systems
• Safe handling of performance marketing channels and their control through CAC, ROAS, and payback
• Analytical care and ability to justify decisions with numbers rather than gut feeling

Benefits

• A key role in the digital transformation of a regionally anchored media house
• Short decision-making paths and an environment in which ideas can be quickly tested
• An established team from product management, data, and AI that supports you technically
• Modern tool stack and budget for further education
• Flexible working hours and the possibility of working remotely part-time