Lifecycle Marketing Specialist

Role Overview

The Lifecycle Marketing Specialist role is responsible for delivering lifecycle campaigns head to tail including planning, testing, executing and measurement. This creative and innovative individual will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia.

What You Will Do

Own the end-to-end build and deployment of campaigns within lifecycle marketing platforms, plan campaigns based on existing blueprints, design, build and optimise automated and trigger-based messaging, analyze campaigns and journeys to understand performance, and collaborate on test and learn strategy to optimise campaigns.

Why It Might Be a Fit

We are looking for a self-starter who takes ownership of campaign delivery end-to-end, with a strong understanding of how journeys, data and triggers interact, and a passion for the customer.

Requirements

• Hands-on experience building and deploying campaigns within lifecycle marketing platforms
• Self-starter who takes ownership of campaign delivery end-to-end
• Educated to degree level in a related field such as Business, Marketing or Mathematics
• 3+ years of proven experience in B2C marketing, customer lifecycle management, and engagement marketing
• Strong analytical and quantitative skills with a consistent track record in data-based decision making
• Experience in Salesforce Marketing Cloud, Journey Builder, Interactive Studio or equivalent ESP

Benefits

• Medical
• Dental
• Vision
• Matching 401(k)
• Paid time off
• Wellness program
• Employee discounts for Sony products