Manager, Media Strategy & Marketing Analytics

Role Overview

Join our India theatrical marketing team in a role that sits at the intersection of media strategy, audience intelligence, creator marketing, and commercial performance. You will shape how films reach audiences across India, translating data and cultural insight into integrated campaigns that build awareness, spark conversation, and support box-office outcomes throughout the release lifecycle.

What You Will Do

Own end-to-end media strategy and planning for theatrical releases across digital, television, out-of-home, print, radio, cinema, and emerging platforms. Translate audience data, market potential, campaign objectives, and cultural insight into clear investment choices, channel roles, and measurable outcomes.

Why It Might Be a Fit

You are equally comfortable discussing audience strategy, reviewing a dashboard, negotiating with a partner, and shaping a creator idea. You ask good questions, bring an informed point of view, and use evidence rather than convention to make decisions.

Requirements

• Typically 5-8 years of experience in media strategy, media planning, digital/performance marketing, or marketing analytics
• A bachelor’s degree in marketing, business, media, commerce, or a related discipline, or equivalent practical experience
• Strong analytical capability, including confidence with dashboards, campaign measurement, attribution concepts, and turning data into clear recommendations
• Working knowledge of India’s media landscape, audience behaviours, regional and cultural nuance, and the creator ecosystem
• Commercial judgement and proven negotiation skills with agencies, platforms, publishers, media owners, or creators
• A creator mindset: able to spot new audience, content, and partnership opportunities, test ideas, and learn quickly
• Clear communication and stakeholder-management skills, with the confidence to challenge assumptions and influence decisions