Senior SMC Marketing Specialist (Paid Media)

Role Overview

Snap Inc. is a technology company seeking a Senior Marketing Specialist, Paid Media to join its global Small and Medium Customers (SMC) organization. The ideal candidate is a data-driven B2B marketer with hands-on experience running global campaigns.

What You Will Do

Set up, execute and optimize campaigns across paid social and display channels to generate qualified Medium advertiser demand for BD. Monitor campaigns daily, manage budgets and recommend improvements to targeting, bidding and spend.

Why It Might Be a Fit

The ideal candidate is a data-driven B2B marketer with hands-on experience running global campaigns, testing audiences and creative, and optimizing for qualified accounts, meetings, pipeline, monthly active users or advertisers, and ROAS.

Requirements

• Strong hands-on campaign setup, audience targeting, budget management and optimization skills.
• Understanding of CAPI, conversion signals and measurement, with the ability to explain results and recommend changes.
• Strong understanding of digital marketing principles, techniques, and best practices, as well as digital marketing KPIs
• Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
• Ability to adapt to changing priorities and comfort with ambiguity
• Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns, projects, etc., simultaneously
• Effective communication and collaboration skills, with the ability to work cross-functionally
• Creative thinking and problem-solving abilities to drive continuous improvement and innovation in digital marketing strategies and tactics
• Proven track record of driving results and achieving performance goals through digital media initiatives
• Advanced understanding and strong familiarity with ads platforms including Google, Meta, TikTok, Snapchat, and LinkedIn
• Strong analytical skills and comfort with Microsoft Excel

Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success!