HubSpot and Growth Marketing Specialist

Role Overview

This role is to own and continuously improve Charter’s HubSpot environment, including CRM structure, marketing automation, reporting, website integration, and marketing-to-sales handoff. The role supports business growth through paid acquisition, website optimization, SEO, and emerging AI search visibility strategies.

What You Will Do

The primary responsibilities of this role include owning and improving HubSpot, building and optimizing landing pages, designing and building workflows, maintaining database hygiene, and ensuring HubSpot integrations with advertising, analytics, and other marketing platforms are reliable and correctly configured.

Why It Might Be a Fit

The ideal candidate is someone who can seamlessly balance technical execution, data-driven analysis, and campaign delivery, with excellent written and verbal English communication skills, and the ability to create clear content, present insights, and collaborate effectively with internal and external stakeholders.

Requirements

• At least 2 years of strong hands-on HubSpot experience across Marketing Hub, Sales Hub/CRM and Content Hub/CMS
• Strong foundation in marketing principles and experience supporting in-house marketing initiatives
• Hands-on experience creating and managing landing pages, including building new campaign pages, updating existing pages, and duplicating or modifying HubSpot web pages
• Technical proficiency with HTML and CSS, with the ability to troubleshoot basic website issues, manage website updates, support integrations, and configure staff email accounts within HubSpot
• Proven experience managing and maintaining live HubSpot databases, including data cleaning, restructuring, governance, and effectively utilizing features available within the organization’s HubSpot subscription
• Solid knowledge of SEO principles and experience implementing optimization strategies to improve website visibility and performance
• Strong experience with HubSpot CRM capabilities, including custom properties, lists, segmentation, lifecycle stages, deal pipelines, lead status, lead scoring, workflows, and marketing automation
• Proficiency in GA4 and Google Ads, with experience managing campaigns, monitoring performance, optimizing conversions, and using analytics and CRM insights to guide marketing strategies
• Excellent written and verbal English communication skills, with the ability to create clear content, present insights, and collaborate effectively with internal and external stakeholders
• Data-driven and commercially minded, with the ability to interpret insights, identify opportunities, and recommend improvements

Benefits

• Dental insurance
• Vision insurance
• Paid holidays

Tagged as: HubSpot